Field notes on consumption intelligence
Formulation, ingredients, labeling, and supply chain — written for the teams turning an idea on screen into a product on shelf.
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The Future of Cereal Is Bigger Than Breakfast
Poland Just Said No to Nutri-Score: Why One-Size-Fits-All Nutrition Labels Can't Work, and Why Personalized, Data-Driven Nutrition Is the Better Path
Why Food and Nutrition Will Fail Without More Data: A Founder's Case for Personalization
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IngredientsFrom Tofu Press to Feed Trough: Why FDA's New Animal Food Review Rules Matter for Upcycled Ingredients
You have a byproduct. It is nutritious, available in volume, and currently going to compost or landfill — because turning it into a consistent, sellable ingredient is harder than it looks.
Industry InsightsRotten Candy, Upcycled Pulp, and the End of the Pastel Aisle: What Okara Can Learn From Candy's Taste-First Playbook
You've seen the pastel aisle. Soft sage green. Muted cream. A sans-serif font that whispers "wellness." Somewhere in the ingredient list, buried between oat fiber and sunflower lecithin, is the upcycled byproduct that was supposed to be the whole point.
Industry InsightsProbiotic Ingredient Growth in 2026: What Rising CAGR and Cost Trends in Lactobacillus and Probiotic Ingredients Mean for CPG Formulation
The probiotic ingredient market is growing fast in 2026 — but the headline CAGR numbers tell only part of the story. For R&D and procurement teams formulating with Lactobacillus strains and other probiotic ingredients, the more pressing questions are about cost volatility, supplier variance, and how to make sourcing decisions when the category is moving this quickly.
Industry InsightsCalifornia's New Non-UPF Certified Label (AB 2244): What It Actually Requires, and What CPG Brands and Suppliers Should Do Now
California Governor Gavin Newsom signed AB 2244 on September 28, 2026, creating the nation's first state-level "Non-Ultraprocessed (UPF) Certified" seal program for food products sold in California. Authored by Assemblymember Jesse Gabriel, the bill is now Chapter 721, Statutes of 2026.
Industry InsightsCalifornia's New 'Non-Ultraprocessed Certified' Label (AB 2244): What It Means for CPG Reformulation, Ingredient Sourcing, and Supplier Risk
Quick Answer: California's AB 2244, signed into law on September 28, 2026, creates the nation's first government-backed voluntary "Non-Ultraprocessed Certified" seal. Certification agents can begin certifying products no later than June 1, 2028. For CPG R&D and procurement teams, the clock is already running. Key Takeaways: - The retailer shelf-placement requirement is a commercial incentive, not just a compliance checkbox. Retailers with over $10 million in annual gross sales carrying more than 25 certified products must prominently display at least 3 of them — endcap, checkout aisle, or entrance. - CDPH hasn't published the UPF definition yet. That means the window to understand your exposure, identify flagged ingredients, and evaluate supplier alternatives is now — before the rules are finalized. - This is a formulation data problem as much as a regulatory one. Teams that can map their current SKUs against likely UPF criteria before 2028 will have a meaningful head start on reformulation.
Industry InsightsCalifornia's New Non-UPF Label (AB 2244): What CPG Formulators Need to Know Before 2029
California just created the country's first state-backed "Non-Ultraprocessed Certified" food label. If you're in R&D or product development at a CPG brand, this isn't an immediate compliance deadline — but it's a strategic signal worth taking seriously.
AI & Food TechFood Label Generator Tools: What CPG Teams Actually Use
A food label generator creates FDA-compliant nutrition panels from recipe inputs. CPG teams choose among AI-enabled cloud tools, traditional enterprise software, and free printable templates based on compliance depth, allergen automation, and export needs. The right pick depends on label volume, regulatory complexity, and whether cost-in-use analysis is part of your workflow.
Food SafetyFood Safety Compliance Software: A Plain-Language Primer
Food safety compliance software automates HACCP planning, traceability logging, audit checklists, and supplier management so teams can replace paper records and stay ready for FDA and GFSI inspections. HACCP (Hazard Analysis and Critical Control Points) is the process-control framework regulators and certification bodies use to verify that food businesses identify and manage safety risks. FSMA 204 is the FDA's Food Traceability Rule. GFSI (Global Food Safety Initiative) is the umbrella body that recognizes certification schemes such as SQF and BRCGS.
Labeling & NutritionNutrition Labeling Software: What Growing CPG Teams Need
You're evaluating nutrition labeling software because a spreadsheet, a PDF template, or a one-off label service is no longer cutting it. Maybe you're adding SKUs, entering a new market, or facing a reformulation that touches allergen declarations across three regions. The stakes are real: the FDA recorded 241 recalls and alerts for food and beverages in 2024, and compliance management accounts for 28.5% of the food labeling software market.
Industry InsightsThe Whey Protein Shortage Is Rewriting Product Roadmaps: What CPG Formulators Need to Know in 2026
Your whey protein supplier just quoted you 250% above last year's price. Your contract is up, the next allocation window is 2027, and your product launch is in Q2.
Industry InsightsThe Old CPG Growth Playbook Is Broken: What McKinsey's Private Label Report Means for R&D and Sourcing Teams
You know the playbook. Scale distribution. Increase ad spend. Ship an incremental line extension. Repeat.
Supply ChainCooking at Home vs Eating Out: The Real Cost Breakdown in 2026
The average American household now spends over $4,000 a year eating out. Read that again.
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