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Consumer
The ingredient gap in "healthy" grocery products
One finding from a labeled sample of 8 packs. The health word on the front, checked against the ingredient list. Not a recipe.
Riana Lynn, founder and CEO
Dataset date: June 23, 2026
- Sample
- 8 sample packs, named as samples.
- Source
- Illustrative file, not a store audit and not a shopper panel.
- Counted
- Whether the health word on the front was supported by the ingredient list on the same pack.
Sample rows. Illustrative until Journey AI replaces this file.
The count
5 of 8 sample packs
The ingredient list does not support the claim on the pack.
- List supports the claim3
- List does not support the claim5
This is not a recipe, and it is not a list of what to launch. The finding is the gap: a health word on the front of the sample pack, and an ingredient list that does not support the way that word is read.
The count below is the sample. It is not a share of the grocery aisle.
Sample packs
Each row is a sample pack. Not a brand, and not a rate.
8 of 8 rows
| Sample pack | Claim on the pack | What the list shows | List supports the claim |
|---|---|---|---|
| Sample oat bar | High protein | Protein isolate, gum, added sugar | No |
| Sample yogurt | No added sugar | Fruit puree used to sweeten | No |
| Sample cereal | No artificial colors | Annatto, turmeric | Yes |
| Sample crackers | Clean | Natural flavors, added sugar | No |
| Sample almond drink | Simple ingredients | Gums, natural flavors | No |
| Sample granola | Organic | Organic ingredients, certification named | Yes |
| Sample chips | Palm-oil free | Sunflower oil, no palm ingredient | Yes |
| Sample protein shake | Healthy | Added sugar | No |