Use case
Decide which concepts are worth formulating.
Check an early concept against nutrition, cost, and supply before it becomes a brief.
Formulation
Oat Crunch Bar v4
Ingredients
14
Suppliers
6
Open flags
2
- Verified
Oat flour, organic
Prairie Mills
- Needs review
Pea protein isolate
Northern Pulse
- Verified
Cane sugar
Delta Sweet Co.
- Alternate found
Sunflower lecithin
Open Field Ingredients
Innovation teams start from the same ingredient graph as R&D and procurement, so a concept is grounded in ingredients that exist and suppliers that can provide them.
The result is fewer briefs that stall in development and a clearer handoff to R&D.
Why teams use it
Same graph for every team
R&D, procurement, finance, and regulatory read the same ingredient data.
Tradeoffs in view
Cost, nutrition, claims, and supply risk sit side by side on every decision.
Gaps shown, not hidden
Where data is missing, Journey AI says so instead of filling it with a default.
How it works
- 01
Bring your data
Start from formulas and ingredients you already track.
- 02
Run the check
Journey AI scores the decision against the ingredient graph.
- 03
Share the result
Send one view to every team that has to sign off.
Other use cases
ReformulationSwap an ingredient without breaking the claim.
Ingredient sourcingWho can supply it, and at what spec.
Formula cost modelingWhat a formula costs before the spec is locked.
Supply chain riskAlerts on the inputs your line depends on.
Claims and label complianceEvidence behind every claim on the pack.
Sustainability scoringIngredient-level impact, where it is known.
See it on your own ingredients.
Book a demo and we will walk through your formulas, suppliers, and claims in the product.
Book a demo