
Quick answer
The Center for Food Demand Analysis and Sustainability (CFDAS) at Purdue has released three research reports on consumer demand for soy-based foods. The reports explore consumer preferences for soy-based "milks," cooking oils, and meat alternatives. The findings reveal interesting trends, such as the rise of oat milk impacting other milk-alternatives, and the low degree of substitutability between conventional meats and meat alternatives. These reports provide valuable insights for understanding consumer behavior and the potential impact on soy farmer profitability.
Research Reports on Soy-based Food Demand
By Jayson Lusk on Jul 06, 2023 03:35 pm

Journey Ingredient Intelligence
Chicken (Whole)
In fact, the estimates suggest chicken is a weak complement with (rather than a substitute to) meat alternatives.
A South American tree in the family Lecythidaceae.
Nutrition. Chicken (Whole) has a nutrition profile based on the current Journey Foods nutrition table: Calories: 975 kcal/lb, Protein: 84.37 g/lb, Fiber: 0.00 g/lb, Total Sugars:…
Cost. Chicken (Whole) is currently priced at $4.54/kg.
Sustainability. Chicken (Whole): Journey AI evaluates ingredient sustainability using environmental indicators such as water usage, greenhouse gas emissions, and upcycled status.
With the Center for Food Demand Analysis and Sustainability (CFDAS) at Purdue, we’ve been working on a project funded by the United Soybean Board and the Foundation for Food and Agricultural Research to explore the impacts of various investment alternatives on soy farmer profitability. To undertake the economic modeling, we need to understand consumer demand for a variety of soy-based foods, and the extent to which consumers are willing to substitute between soy-based foods and other products.
We’ve now released three short research reports on consumer demand for:

Journey Ingredient Intelligence
Canola Oil
We’ve now released three short research reports on consumer demand for: dairy, almond, oat, and soy-based “milks” (with Miyeon Son) soy, corn, olive, and canola cookin…
A South American tree in the family Lecythidaceae.
Nutrition. Canola Oil has a nutrition profile based on the current Journey Foods nutrition table: Calories: 4010 kcal/lb, Protein: 0.00 g/lb, Fiber: 0.00 g/lb, Total Sugars: 0.00…
Cost. Canola Oil is currently priced at $1.04/kg.
Sustainability. Canola Oil: Journey AI evaluates ingredient sustainability using environmental indicators such as water usage, greenhouse gas emissions, and upcycled status.
- dairy, almond, oat, and soy-based “milks” (with Miyeon Son)
- soy, corn, olive, and canola cooking oils (with Miyeon Son)
- meat and meat-alternatives (by Glynn Tonsor and Justin Bina)
There is a lot of interesting material in each report. For example, here are a couple graphs showing trends in the milk and milk-alternative markets. The big story here is the rise of oat milk, which has cut into sales of other milk-alternatives.

Journey Ingredient Intelligence
Olive Oil
We’ve now released three short research reports on consumer demand for: dairy, almond, oat, and soy-based “milks” (with Miyeon Son) soy, corn, olive, and canola cookin…
Edible seeds of a pumpkin or certain other cultivars of squash.


Another interesting finding from the meat and meat-alternatives paper that is consistent with prior research is the low degree of substitutability between conventional meats and the new meat alternatives. In fact, the estimates suggest chicken is a weak complement with (rather than a substitute to) meat alternatives.

Journey Ingredient Intelligence
Oat Milk
The big story here is the rise of oat milk, which has cut into sales of other milk-alternatives.
A South American tree in the family Lecythidaceae.
Nutrition. Oat Milk has a nutrition profile including 204 kcal/lb calories, 2.99 g/lb protein, 2.27 g/lb fiber, and 9.25 g/lb total sugars.
Cost. Oat Milk is currently priced at $2.33/kg.
Sustainability. Journey AI evaluates ingredient sustainability using environmental indicators such as water usage, greenhouse gas emissions, and upcycled status.
Journey Ingredient Intelligence · Comparison
Chicken (Whole)
Canola Oil
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